Episode 193 | Stop Selling Features: What Bank Customers Really Care About
Update: 2025-08-14
Description
Josh and John celebrate nine years of podcasting with a conversation about what really matters in bank marketing: the true target audience for bank ads. They break down why most bank marketing misses the mark, the difference between features and real benefits, and how to create campaigns that actually drive change.
The post Episode 193 | Stop Selling Features: What Bank Customers Really Care About appeared first on Marketing Money Podcast.
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